North America

By Kent Babb -

MONTICELLO, Fla. — The binder sat open on his adoptive mother’s lap, turned to the page where the scholarship papers lay in a transparent sleeve.

Nik Branham said nothing, holding the phone in its camouflage case close enough that his face glowed. The woman supported her 17-year-old’s plan to join the Army, but she didn’t understand it. These papers were a miracle, as she saw it, college at least partially paid for because of the hell he had survived, a chance at an education and maybe a few more years of football, the game he once loved.

by Jerome R. Stockfisch / Tampa Tribune

TAMPA — Counter-recruiting. Demands that the university break ties with the military. A mass die-in.

It may not be the 1960s, but Students for a Democratic Society is dusting off the old playbook to launch an anti-war, anti-U.S. military campaign at the University of South Florida.

SDS, perhaps the largest and most influential radical student organization of the 1960s, is springing back to life in the wake of the wars in Iraq and Afghanistan. SDSers from USF have scheduled a news conference today to demand that the university sever memorandums of understanding it has entered into with U.S. Central Command based at  MacDill Air Force Base in Tampa, and U.S. Southern Command based in Miami.

This study examines how the mass media’s portrayal of the military, including the war in Iraq, affects U.S. Army and U.S. Marine Corps recruiting. A telephone survey of households in Oklahoma, Kansas and Arkansas was conducted to measure parents and young adults’ exposure to information about the military in various media sources and how much attention they paid to those sources of information for information about the military.  This study was hampered by a small sample size (N=119) that limits the ability to claim significant findings for several hypotheses. However, the study did uncover a pattern that indicated that greater use of newspapers and entertainment television reduced chances of young adults joining the military, whereas use of movies depicting the military enhanced the likelihood of joining. Also, media use predicted people’s attitudes about the continued U.S. military presence in Iraq.