United States of America

Selene Rivas - November 23, 2017

Can seemingly innocuous activities such as playing video games, watching movies, or binging on TV shows affect your ways to see the world or how you behave? Could it affect social norms? Is one able to “turn one’s brain off”, and not be affected beyond the most superficial level, by what one is consuming? Much has been written about violence in the media and how it might affect people’s behavior, and indeed, positive correlations with violence can be found1. But beyond these oft-discussed subject, the question is: what role does mass media and pop culture play in normalization? And, more related to this series of articles, what is the relationship between pop culture, militarism/militarization, and normalization? This article will attempt to approximate us to an answer..

Last article, we tried to answer the question of “what is normal?” and after a few examples, eventually settled on “normal is what a group of people are used to.” In this article, we’ll look at an example of the ‘normalization’ process, that is, getting used to something to the point where alternatives are forgotten. We’ll conclude by introducing the main topic of this series: how the presence of the United States military in a surprising amount of aspects of American culture has become so normal that it is no longer noticed or questioned.

“Normal” changes, not just from society to society, but also through time. In a single society, what was considered normal before is not necessarily thought of as normal now, and we can't even begin to imagine what things are normal today that won't be normal in the future. How does that happen? And does something becoming "normal" with time necessarily mean that it is "better"?

At 4pm on Friday 6th October, Marvel Comics tweeted that they were to "join forces" with Northrop Grumman, the world's fifth biggest arms manufacturer.

Marvel and @northropgrumman join forces! Come check out the #MarvelNYCC booth tomorrow at 3pm EST. pic.twitter.com/pb5V1tj19L

— Marvel Entertainment (@Marvel) October 6, 2017

By Pat Elder

Wars start in our high schools and this is where we can end them.

This year the Army’s goal is to recruit 80,000 active duty and reserve soldiers. The Navy is trying to sign up 42,000; the Air Force is looking for 27,000, and the Marines hope to bring on 38,000. That comes to 187,000.  The Army National Guard will also attempt to lure 40,000.