Army ignites Twitter debate over Education Fair #SalóSenseExèrcit

The Army “has taken” the Saló d’Ensenyament (Education Fair). And no, this is not a reference to any military action. Even though professional training courses have been the main protagonists on the battlefield at this year’s Education Fair at the Fira de Barcelona, occupying some 40% of the stands, the presence of the Armed Forces as an exhibitor is causing quite an outcry on social media. That is the conclusion to be drawn after analysing the conversation on Twitter across 2,613 tweets published between 16 and 18 March, which include the official account and hashtag of the Fair (@saloensenyament and #ensenyament15), and the words “Saló d’Ensenyament”.

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Translation performed by: Phil Fitzgerald; proofreading Sarah Oakton